Website relaunch – improve your existing site with a clear purpose
Does your website no longer reflect your services, make editing difficult or need a new technical foundation? My relaunch process starts with the existing site: what works, what is missing and what needs to survive the change.Discuss your project
Improve or rebuild?
A relaunch does not have to change every detail. We review mobile presentation, service structure, contact routes and maintenance needs. Targeted improvements may be enough. A new system needs to solve a specific problem better.Account for existing content and search traffic
Before implementation, we record the relevant pages and URLs. Existing Search Console data helps identify important landing pages. If addresses change, we plan suitable permanent redirects. We check metadata, language versions, the sitemap and indexability before switching.Choose technology for future operation
WordPress suits frequently edited content. Stable content or custom functions may favour an individual build. The quote covers migration, new functions and future operation; I do not give a flat relaunch price without reviewing the existing site.A relaunch with a planned transition
Your existing production website stays available during development.1
Review the existing siteCheck URLs, content, functions, access and available measurement data. Agree goals and what needs to be preserved.
2
Implement structure and technologyAgree scope and quote, migrate content and review the new solution in a protected preview.
3
Prepare and verify the switchTest redirects, forms, mobile presentation and search engine signals. Switch after approval and check the transition.
Two approaches to existing websites
From a new service structure to a technical rebuild: the existing site determines the right approach.XLEISTER: service structure and mobile useA WordPress website organises five services for a Dresden business and provides mobile contact routes.
AthloMetrics: familiar design, new technical foundationThe existing practice website was rebuilt using Next.js. Content is served without a CMS or database.
Relaunch questions
Does my website need to go offline?
Development is separate from your existing site. We plan the actual switch and any required transition work in advance.Will my Google rankings be preserved?
Nobody can guarantee that. Reviewing existing pages, planning redirects and checking the implementation help avoid unnecessary errors. We review available search data after the switch.What do you need for a quote?
The existing URL, desired changes, important functions and ideally information about the current system. Access and measurement data are reviewed within the agreed project scope.Discuss your existing website
Send the URL and describe what is not working today. Your preferred timeline and approximate budget also help.Discuss your existing website