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WEB · DEVELOPMENT
Independent from platform lock-in

Websites that fit your business

Custom websites – self-hosted on German infrastructure or delivered professionally with WordPress and WooCommerce. Independent from unnecessary US tracking and platform lock-in.
Server location Germany
GDPR-compliant, no US tracking
No lock-in – the code is yours
One personal contact

Websites with Character

Tailored digital solutions that propel your brand forward. From web design to technical implementation – everything from one source – and in the end it all belongs to you: code, content and data.
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Formatgeber Services
Custom Web DevelopmentSelf-hosted websites and web applications for specific requirements, maximum control and less dependence on large platforms.
Technology Fit for the ProjectWhether Next.js, Rust or another suitable technology: data ownership, independence and the right solution for your business matter most.
WordPress & WooCommerceProfessional websites and shops when you want to manage content yourself or WordPress is the right foundation for your project.
Operation & SupportHosting, maintenance, migration and technical development – personally supported and matched to the solution you choose.

Clear Prices. Clear Terms.

From professional WordPress websites and WooCommerce shops to custom self-hosted solutions: together we choose the technical foundation that fits your goals, budget and maintenance preferences.

Premium Business

The recommended solution: low-maintenance, securely configured and fast.From €1,490 + €29/mo Server
Custom development: without unnecessary plugin dependencies
Loads instantly: Optimized for Google Core Web Vitals (Speed Update)
Exclusive environment: Your data stays isolated in Germany
Low maintenance: no ongoing WordPress plugin updates
Fewer privacy risks: no hidden trackers or external Google Fonts

Premium Enterprise

Tailored web applications with database & logic.From €2,990 + €49/mo Server
Secure content management: Edit text without breaking the design
Dedicated performance: Your server belongs to you alone (no shared hosting)
Scalable architecture: designed for growing visitor numbers
Custom-built: We program exactly the features you need
Data security: backups and recovery according to the agreed operating concept
All prices are final prices. In accordance with section 19 of the German VAT Act (UStG), no value added tax is charged and therefore none is shown.

About Me

One contact person, not a ticket system.
Ronny Opitz, owner of Formatgeber

Your Website. Your System.

Why Formatgeber is more than a name.
I'm Ronny Opitz – developer and owner of Formatgeber. I design, build and operate websites for small and medium-sized businesses, from Dresden for the entire German-speaking region. With me you talk to the same person from the first enquiry to ongoing operation: the one who delivered your project.

I choose the technical foundation to match your goals – sometimes WordPress or WooCommerce, sometimes a custom self-hosted solution. What matters is a sustainable web presence, data ownership and less dependence on large platforms.
Response time< 24 h
Server locationDE
Code handover100 %

Get in Touch

Send me a message or use the form – I'll respond within 24 hours.

Request a Project

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Call

Quick questions are often settled in five minutes on the phone.
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Questions Before the Starting Gun.

Everything you need to know before the project.
Do I own the website after the project?

Yes. You get all access credentials and own the website content and configuration. With WordPress, you receive admin rights in the backend. With Premium, you get the complete code (repository/export) and all necessary deployment info.

What does "Premium" mean exactly?

Premium means: Your website runs on a server environment operated exclusively for you in Germany (no shared hosting). You have full control over your content, while I take over the technical operation of the infrastructure. There is no lock-in: You can cancel at any time and receive code and data to take with you.

What does the server cost monthly – and what happens if I cancel?

The monthly server costs are ongoing infrastructure costs (e.g., €29 or €49 per month – depending on package/performance). If you cancel, you receive a clean handover: code/build, deployment guide, and support for moving to another provider if desired. You are not "locked in".

When does a custom solution make sense?

When you have specific requirements, want maximum performance, prefer a very low-maintenance solution, or need a reduced attack surface. A custom self-hosted solution is ideal if you want to remain independent long term without maintaining a plugin landscape.

Can I change content myself later?

Yes. With WordPress, you can maintain texts and images in the backend yourself. With Premium, depending on the solution, there's secure content management or clearly defined change paths (e.g., simple editors or structured content). You receive a brief introduction or documentation so you're not dependent.

Why WordPress and not Wix or Squarespace?

Because you want to remain flexible in the long term. Website builders are convenient but often limited in structure, extensibility, and data portability. WordPress is an open standard with a large community and offers you significantly more control over hosting, content, and extensions.

How long does a project take?

Depends on scope and collaboration. An 'Olympic' one-pager is often live in 1-2 weeks. A larger WordPress presence or shop typically takes 4-8 weeks (concept, design, implementation, testing).

Is my site optimized for Google (SEO)?

You start with a clean technical foundation: structure, loading time, semantic headings, meta data, and indexability. No one can guarantee top rankings – but the technical prerequisites are a major lever and are standard with me.

Ready for the Starting Gun?

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